As art and creative director for Apparent Corporation, it was my job to create the logo for the company when it changed from Intelli Innovations to Apparent in 2009. Apparent creates such technologies as the Doxie Scanner, IntelliScanner barcode scanners and Barcode Scanner software. The name "Apparent" was picked as a pun, with the corporation being "A Parent Company" of the other brands. We wanted the logo and branding to be classic and timeless. "Why a rabbit?" you ask After experimenting with a number of options, we wanted to use an animal, and so we picked a rabbit as our spirit animal-- small and cute, but also fast, nimble, and able to survive and surprise over and over.
TOOLS: Adobe Illustrator
SKILLS: Graphic Design, Logo Design, Branding, Marketing