Physical packaging design for the Doxie One and Doxie Go scanners from Apparent Corporation
The packaging for Doxie One is a little bit more serious than Doxie Go, looking to appeal to a slightly more serious user who wasn't as interested in a scanner that was cute.
The packaging for the Doxie Go needed to reflect Doxie's ease of use and fun nature. It was marketed as a fun, easy to use scanner for daily personal use, and unlike other scanners, Doxie is full of personality.