I Heart Chaos website and branding

Started in 2007 as a website for a World of Warcraft guild, I Heart Chaos soon blossomed into a quirky online community, full of original articles, listicles and user submitted photography, artwork and news from around the world. At its peak in 2010, IHC was pulling in hundreds of thousands of unique visitors a day.

The I Heart Chaos logo and branding evolved from its days as a WoW guild. The colors, logo and emblem are meant to represent a guild banner and tabard.

I Heart Chaos has always been about the community, and still maintains a loyal core of fans, many of whom have formed IHC groups on Steam, Twitch, Discord and other geek-centric platforms.

Early site designs and side projects...even though some of them look pretty dated
Original I Heart Chaos guild website
Original I Heart Chaos guild website
People of Waffle House, a sub-site, where people posted OC photos from Waffle House restaurants around the US
People of Waffle House, a sub-site, where people posted OC photos from Waffle House restaurants around the US
I Heart Chaos, circa 2010
I Heart Chaos, circa 2010
I Heart Chaos, circa 2008
I Heart Chaos, circa 2008
TOOLS: Adobe Photoshop, Adobe Illustrator, WordPress, Tumblr, HTML, CSS
SKILLS: Branding, Graphic Design, Web Design, Logo Design, Online Community Building, Marketing, Social Media Marketing
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