In 2018, to celebrate their 10th anniversary in business, the Saxapahaw General Store wanted to do a complete rebranding, starting with their amazing menu. As a small town gas station that also serves gourmet farm to table style food, they call themselves a "five star gas station", and so after 10 years, they wanted to have branding that reflects that. I did a full visual redesign of their menu, so that breakfast, brunch, lunch and dinner are all in one multi-page menu, instead of different one page menus for different times of day. The design for the menu was inspired by retro food tablecloth designs, and I used custom made graphical icons in a vintage color scheme to reflect the wide variety of products in the store as well as on the menu.
I also did a slight redesign of their logo and created consistent branding and signage across the store. In addition, I was helping to build the Saxapahaw General Store story by doing social media marketing on Instagram and Facebook.
TOOLS: Adobe Photoshop, Adobe Illustrator
SKILLS: Art Direction, Graphic Design, Illustration, Social Media Marketing, Branding, Logo Design