Client: Festival Theaters, Palm Springs CA
Festival Theaters is an independent movie theater in Palm Springs, California, known for showing both current releases and classic films. After being a major venue for indie films during the annual Palm Springs Film Festival, the theater needed a way to announce it was back on its regular schedule of contemporary movies.
Tools: iPhone 17, CapCut, practical effects
THE PROCESS
Videos are concepted ahead of time, and usually shot within an hour, and edited in 1-2 hours using CapCut.
Despite the frequent use of quickly generated AI video content, Festival Theaters is commited to creating real, fun, practical content, and this has led to a drastic increase in customer loyalty, followers, interactions and ultimately, ticket sales.
By creating effective, fun and personal marketing, I've created a unique identity for this growing indie theater, distinguishing itself from the large chains. It's shown that Festival Theaters is a small but scrappy organization, one that doesn't always live by the same rules as the big guys. Festival Theaters has become well-known for carrying some of the best independent cinema, queer cinema, and well-curated programming that appeals to the Palm Springs community.
